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Canadian Sports Retailer Delivers Value with Hi-Tech, Not Low Price
“Brands may need to perform an even tougher trick: redefining their own definition of value to one that’s additive. When not reduced to the question of price, value speaks directly to what benefits a...
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Get Ready for Google Air Force. Strategy Makes Sense Even if Planes Don’t Fly.
Self-driving cars. Computer glasses. And now, solar-powered, jet-sized drones. Photo: Titan Aerospace. Last week, Google acquired two-year-old start-up Titan Aerospace, apparently outbidding Facebook...
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Uber Shifts Gears in Spain to Build Brand
Uber is an agile marketer and tenacious competitor. The company is known for disrupting (positively, for the public) the taxi/car ride industry. Whether by design or not, Uber has demonstrated many...
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“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand
European outdoor clothing brand Peak Performance is running some outstanding marketing right now. The brand, founded in Sweden in 1986, is owned by the Danish IC Group. They sell clothing that caters...
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“Internet of Everything” Chief Talks Digital Disruption Implications at IWNY
Challenge what you believe to be true every day. Joseph M. Bradley – IoE Evangelist and Vice President IoE Practice, Cisco Consulting Services – May 20, 2015 I didn’t know what to expect from Internet...
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Shake My Head Marketing (Automation Run Amok)
Beware the unintended consequences of marketing automation gone awry. Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has...
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How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan
With Megacast, ESPN offered 15 different viewing and listening choices for the 2016 college football championship game. Read on for "6 Business and Marketing Lessons."
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Smart Differentiation Powers Wholesale Fish Purveyor
Fish wholesaler Red's Best combined brand management, technology, a keen understanding of end users and storytelling to craft a differentiated, go-to-market business strategy.
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Free Supermarket Turkey is Easy. Donating is Harder. Why?
Free turkey promotions are common at USA supermarkets leading up to the Thanksgiving holiday. But something's missing: providing shoppers with an easy donation option.
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Topgolf Provides Marketing Inspiration. Fun Entertainment. And Even Practice...
Topgolf is a marketing story. It's a cool example of being able to think creatively and reimagine a commodity activity.
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